👋 Haisai! I’m CULT.
Today, I want to share my experience at Benii Moya, a great place to visit when you’re feeling peckish or in need of something refreshing after visiting Bise Fukugi. Due to my Okinawa snap photography schedule, I often visit Bise Fukugi and Bise Saki. Typically, I have shoots starting at 11 a.m. or 3 p.m., and by the time they finish, I’m usually quite hungry. However, when I think about what to eat nearby after a shoot, there aren’t many meal options, so I often end up having something simple.
For a proper meal, you need to drive a bit further. Still, I think enjoying some zenzai or tart as a snack is a good idea.

📌 Location and Opening Hours

Beniimo-ya is located on Bise Fukugi Road. It’s easy to find as it’s situated at a corner you’ll likely pass by at least once while following the road. They are open only on weekends, specifically on Sundays, Mondays, Fridays, and Saturdays. ⏰ The opening time is 11 a.m., and there isn’t a set closing time, but they usually seem to close around 4 p.m.

This is the entrance to the shop. It’s a small shop, and along the Bise Fukugi path, there are a few small shops like this, as well as a few cafes. Since it’s a place that mainly attracts tourists on weekends, it’s a bit of a tricky area to open a restaurant.

This is the interior of the shop. It’s quite small, so there’s nothing particularly special. As the weather was very hot, I first ordered Okinawa Zenzai, and then I bought a tart made from Okinawa’s specialty, Beniimo.

Okinawa Zenzai 350 yen
Beniimo Tart 250 yen

This is a Beniimo Tart.
There’s nothing particularly special about it; it’s a tart topped with Beniimo sweet potato.

🍨 Zenzai and Tart

This is Okinawa Zenzai. The Zenzai I knew was a bit more rustic and simple, but this one is a bit special with the addition of Injeolmi powder sprinkled on top, wouldn’t you say?

From above, it looks roughly like this.
Summer in Okinawa is hot, so these days I have zenzai about twice a day. I’m not particularly fond of ice cream, nor do I dislike it, but I’m not the type to go out of my way to buy it. However, I do buy zenzai with my own money. It’s my preference.

When mixed well, you can enjoy it with the beans at the bottom. It’s refreshing and delicious 👍

The next item is Beniimo Tart. I’ve only ever tried Beniimo Tart from souvenir shops, so this is my first time trying one from an actual dessert shop. If they only sold Zenzai, the shop might not have stood out, but the addition of an Okinawan speciality certainly caught my eye.

The beniimo tart sold at the souvenir shop I knew is slightly softer. The taste I was familiar with was slightly delicious and sweet with a hint of dryness, but this one is just smooth. The sweetness is a bit mild, which is why I prefer it. If you’re visiting Okinawa and want to enjoy some local specialties, I recommend stopping by. Especially in the summer, make sure to have a bowl of zenzai.
I’ll wrap up briefly today. I’ll be back tomorrow with more Okinawa travel information. Matayasai 👋